How to Use A/B Testing in Your Landing Page

How to Use A/B Testing in Your Landing Page

After completing the steps above, start designing your page.The A/B Test feature helps you compare different versions of your landing page to find out which one performs best. Follow the steps below to set up and manage your A/B tests effectively.

Step 1: Create a Landing Page

Before setting up an A/B test, you need to create at least one landing page. Go to the Landing Page section and design your base page.


Step 2: Access the A/B Test Setup

There are two ways to access the A/B Test feature:

1. From the sidebar
Navigate to A/B Test in the left-hand menu and click Create New A/B Test.

2. From the page editor
While editing a landing page, click the A/B Test icon in the upper-right corner of the editor. This will allow you to quickly set up A/B testing for the current page.


Step 3: Create a New A/B Test

The A/B Test setup has three guided steps:

1. Start Your Test

  • Enter a name for your A/B test to easily identify it later.


2. Set Variants & Traffic

  • Create one or more variant pages. 

  • Use the slider to assign traffic percentages to each variant (e.g., 50% Original, 50% Variant 1).


3. Design & Publish

  • Confirm A/B Test Pages and Traffic Allocation



4. After completing the steps above, start designing your page.

  • Customize each page variant as needed.

  • Be sure to save your work after editing each variant before moving to the next.



Step 4: Publish Variants

Once your variants are designed:

  • Return to the A/B Test list.

  • Click Variants to see all your versions.


  • Click Publish for each page you want to include in the test.




Step 5: Launch the A/B Test

Back in the A/B Test list:

  • Click the Turn on button to activate your test.

  • Traffic will now be split between your variants based on the percentages you defined.

  • New visitors will be randomly directed to one of the published variants.




Step 6: Track Performance

Visit A/B Test > Variants to monitor real-time performance data, including:

  • Unique Conversions

  • Conversions Rate

  • Visitor

Use these insights to identify the best-performing page and make data-driven decisions.




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