How to set up LaunchPad?

How to set up LaunchPad?

Open your project and go to Boost Campaign → LaunchPad. Prepare the audience and sender before creating an email campaign.

1. Review and import the audience

  1. Open Audience.
  2. Click Import your backers.
  3. Review the eligible previous campaigns.
  4. Complete the displayed connection or import steps for the intended campaign.
  5. Return to Audience and check the list and active-subscriber count.

If no other campaign is available, check the connected creator account and campaign access. Do not assume that an empty list means an import has succeeded.

2. Set the sender

  1. Open Setting → Senders.
  2. Review the intended sender, or use Add Sender.
  3. Use a recognizable name and a business email you control.
  4. Complete any address or domain verification requested.
  5. Review SPF/DKIM and other status columns before sending.

Sender DNS verification guide

3. Create the campaign

Open Campaign → Add Campaign. The current workflow has five stages:

  1. Set Basic Settings.
  2. Choose email list.
  3. Design.
  4. Schedule delivery.
  5. Preview.
LaunchPad five campaign stages outlined in red
Follow the five stages from Basic Settings to Preview. Click the image to view it at full size.

In Basic Settings, choose HTML or Plain Text. Enter the internal Campaign Name, Subject line and optional Preview text. Select the From name/email and enter a reachable Reply to address.

Send confirmation to is separate from the campaign audience. It specifies where the delivery-confirmation email goes.

4. Review before sending

Check the selected audience and exclusions, sender, subject, message links, campaign link, schedule and displayed time zone. Preview the message on desktop and mobile.

Save draft work separately from final delivery. Confirm the final send or schedule only when the audience and content are ready.

5. Check the result

Review campaign status and Report. Distinguish sent messages, opens and clicks. An open or click is not proof of a pledge or purchase.

What LaunchPad does · Separate Email Marketing workflow